A field guide to your finances · from Amplify
CASH FLOW
MOUNTAIN™
How does cash actually flow through your business? Follow the water down the mountain — from the first drop of revenue to a life of meaning — and stop guessing about where your money goes.
14 stops · free to explore · no jargon on the trail
Hover over any trail sign — click to read the postcard from that stop.Tap any trail sign to read the postcard from that stop.
Revenue, profit & equity targets
← swipe the map to explore the whole valley →
Greetings from the mountain
Collect all fourteen postcards
Every stop on the trail has its own postcard — a plain-English picture of one piece of your finances. Click any card to read it.
The trail at a glance
One river. Three territories.
Every dollar takes the same journey. Once you can see it, you can forecast it — and once you can forecast it, you can lead on purpose.
Down the mountain — your P&L
Stops 1–9 · Seasonal Rains → Profit Stream
Revenue falls at the summit and starts moving downhill. COGS Creek splits off, OPEX Falls pours out overhead, and what remains settles into EBITDA Pond before running the I.O.U. Rapids. What reaches the valley is net profit — still moving.
The valley — your Balance Sheet
Stops 10–13 · Water Tower → Opportunities Pond
On the valley floor, profit becomes something you can hold: cash in the Liquidity Water Tower, reinvestment carried back uphill, obligations watered on schedule, and equity pooling in Opportunities Pond.
The lodge — the whole point
Stop 14 · Life of Meaning Lodge
The mountain doesn't exist to make water move. It exists so there's a warm light on at the lodge — the life you and your family actually want. Every stop upstream serves this one.
From map to confidence
Stop guessing. Start growing.
Explore the map
Wander the mountain, read the postcards, and put plain English to every line of your financials. Free, no login, no jargon.
Take the course
Short, visual lessons guide you stop-by-stop through your own numbers — so the map becomes your mountain, not a metaphor.
Forecast on purpose
Ready for a guide? A MAP Review — Measure, Adjust, Predict — turns the picture into a working forecast and a confident plan.
Trail pass
Ready to explore the whole mountain?
The Cash Flow Mountain course takes you stop-by-stop with short lessons, visuals, and questions worth sitting with. Built for founders — not for accountants.
Profit follows a plan. Finance should feel hospitable — not intimidating.